RECENT BROZ BLOG POSTS
AI Data Center Water Usage
AI Data Center Water Usage Every time you fire off a prompt to your favorite chatbot, a server somewhere gets hot, and something has to cool it down. A lot of the time, that something is water. Multiply that by billions of queries a day, and you start to understand why "AI data center water usage" has quietly become one of the most contested phrases in Western water policy. A new statistics report from Axis Intelligence Research lays out the numbers in stark terms, and if you live anywhere near Arizona, New Mexico, Utah, or Colorado, you should be paying attention. The Headline Number: Google's Water Use Just [...]
Why Design Templates Are Everywhere — and When They’re Actually a Bad Idea
Why Design Templates Are Everywhere — and When They're Actually a Bad Idea Open any website design marketplace and you'll find thousands of templates promising a finished site in an afternoon. Squarespace has them. WordPress has them. Canva has turned templated design into a daily habit for millions of people who've never opened a design program in their life. None of this is an accident. Templates solve a real problem — speed, cost, and the fear of a blank canvas — and for a huge number of businesses, they're a perfectly reasonable place to start. The appeal is easy to understand. A template gives you structure before you've made a [...]
The Future of Digital Design Firms in an AI-Driven World
The Future of Digital Design Firms in an AI-Driven World Let's not sugarcoat it: AI has already changed design. The question isn't whether your firm needs to adapt — it's whether you'll be the one leading the shift or scrambling to catch up when a client asks why your competitor delivered a polished brand system in three days. But here's the thing most panic-driven think pieces miss: AI doesn't flatten design. It raises the floor. And that's actually great news for firms that know what they're doing. The Commodity Trap (and How to Escape It) The first casualty of AI in design? Low-differentiation execution work. Wireframes that follow [...]