RECENT BROZ BLOG POSTS
The Psychology of Design
The Psychology of Design Most people look at a website or a logo and think they're reacting to how it "looks." They're not, not really. They're reacting to a few hundred milliseconds of subconscious decision-making that happened before they ever consciously registered a single word. Color set a mood. Type suggested a personality. Layout told their eyes where to go and, more importantly, what mattered first. None of that is accidental when it's done well, and all of it is happening whether a business realizes it or not.This is the part of design that never shows up in a client's initial brief. Nobody walks into a project asking for "better serotonin [...]
AI Data Center Water Usage
AI Data Center Water Usage Every time you fire off a prompt to your favorite chatbot, a server somewhere gets hot, and something has to cool it down. A lot of the time, that something is water. Multiply that by billions of queries a day, and you start to understand why "AI data center water usage" has quietly become one of the most contested phrases in Western water policy. A new statistics report from Axis Intelligence Research lays out the numbers in stark terms, and if you live anywhere near Arizona, New Mexico, Utah, or Colorado, you should be paying attention. The Headline Number: Google's Water Use Just [...]
Why Design Templates Are Everywhere — and When They’re Actually a Bad Idea
Why Design Templates Are Everywhere — and When They're Actually a Bad Idea Open any website design marketplace and you'll find thousands of templates promising a finished site in an afternoon. Squarespace has them. WordPress has them. Canva has turned templated design into a daily habit for millions of people who've never opened a design program in their life. None of this is an accident. Templates solve a real problem — speed, cost, and the fear of a blank canvas — and for a huge number of businesses, they're a perfectly reasonable place to start. The appeal is easy to understand. A template gives you structure before you've made a [...]