Branding is the personality that identifies a product, service or company and how it relates to key constituencies such as customers, staff, partners and investors. A good company brand can make your business unique in term of name, term, design and symbol.
Branding goes far beyond just having a great logo. It is an all-encompassing concept that applies to advertising, signage, business cards, letterhead, online presence and much more. A good brand effectively communicates to customers that they are seeing exactly what you want them to see.
A brand should be unique to each company, which is why Broz prides itself on customizing a strategy for clients that is not “boilerplate”.