Branding Archives

March 19, 2025 | Post By BROZ Common Logo Design Mistakes and How to Avoid Them A logo is more than just a graphic; it’s the face of a brand and the first impression customers have of a business. A well-designed logo should be memorable, versatile, and reflective of a company's identity. However, many businesses make critical mistakes when designing their logos, [...]

February 17, 2025 | Post By BROZ DIY Logo Design vs. Hiring a Professional: What's The Best Option? Your logo is the face of your brand—it’s the first impression you make on potential customers, and it plays a key role in establishing your business’s identity. When starting a business or rebranding, one of the first big decisions is whether to create [...]

September 17, 2024 | Post By BROZ Creating A Logo With Staying Power In today's world, creating a logo with lasting impact is essential for establishing a brand that resonates with audiences for years to come. Your logo is the face of your company; it represents your values, mission, and personality in a single glance. While trends in design come and [...]

July 25, 2022 | Post By BROZ Brewery Branding In The Big Easy Opening a brewery during a pandemic is a harrowing ordeal, so it's great to see Broz client Aaron Merill, founder of Skeeta Hawk Brewing, featured on NOLA.com. The taproom at Skeeta Hawk Brewing has an open view of the brewery equipment where you can see Broz's branding [...]

November 20, 2016 | Post By BROZ Taco Bell Rebrands Everyone's favorite late night drunken fast food joint is getting rebranded and some people aren't happy. The old Taco Bell logo was hardly sophisticated, but goddammit: it was proudly 90s. The decade of Chester Cheetah, of Wayne's World, of Clinton Sax, of OK Soda and leopard-print leggings. It had a defiantly Double Dare [...]