Branding Archives

Branding is the personality that identifies a product, service or company and how it relates to key constituencies such as customers, staff, partners and investors.

Creating A Logo With Staying Power

September 17, 2024 | Post By BROZ Creating A Logo With Staying Power In today's world, creating a logo with lasting impact is essential for establishing a brand that resonates with audiences for years to come. Your logo is the face of your company; it represents your values, mission, and personality in a single glance. While trends in design come and [...]

Creating A Logo With Staying Power2024-09-17T11:16:16-06:00

Branding vs. Marketing

August 20, 2024 | Post By BROZ Branding vs. Marketing: What's The Difference and Why It Matters The terms "branding" and "marketing" are often used interchangeably, but they represent two distinct aspects of a creative strategy. Understanding the difference between branding and marketing is crucial for any business owner or marketer aiming to build a successful and sustainable brand. While both are [...]

Branding vs. Marketing2024-08-20T14:56:15-06:00

Brewery Branding In The Big Easy

July 25, 2022 | Post By BROZ Brewery Branding In The Big Easy Opening a brewery during a pandemic is a harrowing ordeal, so it's great to see Broz client Aaron Merill, founder of Skeeta Hawk Brewing, featured on NOLA.com. The taproom at Skeeta Hawk Brewing has an open view of the brewery equipment where you can see Broz's branding [...]

Brewery Branding In The Big Easy2022-07-25T22:04:57-06:00

Taco Bell Rebrands

November 20, 2016 | Post By BROZ Taco Bell Rebrands Everyone's favorite late night drunkenĀ fast food jointĀ is getting rebranded and some people aren't happy. The old Taco Bell logo was hardly sophisticated, but goddammit: it was proudly 90s. The decade of Chester Cheetah, of Wayne's World, of Clinton Sax, of OK Soda and leopard-print leggings. It had a defiantly Double Dare [...]

Taco Bell Rebrands2022-07-25T22:00:27-06:00

This Bud’s For ‘Murica

May 11, 2016 | Post By BROZ This Bud's For 'Murica Until the November presidential election, Budweiser is modifying its beer cans to read America rather than Budweiser and some other "patriotic" design changes. Budweiser is going to potentially ingenious, potentially absurd branding extremes. Going patriotic isn't genius or absurd; it's played. BudweiserĀ did it back in 2012 to make more money [...]

This Bud’s For ‘Murica2022-10-17T08:46:21-06:00
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