The Soul of Branding: Powder7

The soul of skiing takes countless forms. You find it in the lifelong blue-square cruiser. The four-year-old tyke making her first turns. The human-powered adventurer who traded season passes for an adventure dog and a pair of skins. The gate-crashing prodigy headed for Olympic gold. The grizzled sage who’s skied 100 days each winter for the past 40 years. The powder chaser. The freestyle punk. The mogul ripper. The rad dad. The badass mom. The weekend warrior. The mountain-town local. The gear nerd. The sporty endurance athlete. The lifty. The resort exec. The shop employee.

The soul of skiing beats inside all of them. Sliding on snow is addictive. You might see it as a commodity. Or, it’s a way of life. Skiing offers freedom, therapy, adrenaline, reassurance, consistency, adventure, purpose, identity, belonging and healing. The skier’s journey is predictable yet unique. Idyllic yet consuming. Trivial yet vital. And for some, inevitable. Whether you build your life around it or just a weekend each year, you have a key. You’ve unlocked the world of winter in the mountains. You know the secret and you carry the torch.

As skiers, having the right equipment can make all the difference in your experience on the mountain. At Powder7, they know that each skier has their own preferences and style, and they love matching each individual to the skis and gear perfect for them. Powder7 is skiing, and nothing but skiing, everyday of the year.

The Powder7 logo was specifically designed to capture the essence of the sport and the excitement of picking up your new gear from your favorite local ski shop. No matter your skill level or reasons that bring you to the mountain, you are valued, and, more important, welcome.