RECENT BROZ BLOG POSTS
Designing for Dignity: Official Launch of a Meaningful Collaboration
September 10, 2025 | Post By BROZ Designing for Dignity: Official Launch of a Meaningful Collaboration Today marks an incredible milestone — the official launch of the book, Designing for Dignity. This project has many months in the making, and seeing it come to life is both humbling and exhilarating. Every page of this book is a testament to a powerful, collaborative effort between Shopworks Architecture, Broz, Matt Staver Photography (and beyond) — thoughtfully crafted, beautifully written, and designed to inspire. A Team Fueled By Purpose What makes this book so special is the team behind it. Designing for Dignity would not exist without the passionate group of writers, [...]
Traditional Logo Designers Versus AI
August 21, 2025 | Post By BROZ Traditional Logo Designers Versus AI In an era where artificial intelligence is rapidly advancing, many industries are facing a major shift, logo design is no exception. While AI-powered tools promise speed and convenience, the question remains: can AI truly replace the nuanced creativity and expertise of traditional logo designers? At Broz, we believe the human touch in logo design remains unparalleled, and here’s why. First and foremost, traditional logo designers possess deep creative intuition built from years of experience. Designing a logo is far more than assembling shapes and colors; it involves understanding brand identity, target audience, and emotional messaging. A seasoned designer [...]
When is it Time to Redesign Your Logo
August 5, 2025 | Post By BROZ When is it Time to Redesign Your Logo? Your logo is one of the most visible and important parts of your brand identity. It’s the face of your business, often making the first impression on potential customers or clients. But like anything else in business, a logo isn’t meant to last forever. Trends shift, companies grow, and markets evolve—sometimes prompting the need for a fresh look. So how do you know when it’s time to redesign your logo? One of the clearest signs it’s time for a logo redesign is if your business has evolved or pivoted. Maybe you’ve added new services, expanded [...]