Broz Digital Agency Creative Blog2024-10-02T11:44:50-06:00
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This Bud’s For ‘Murica

05/11/2016|Broz Blog, Branding|

May 11, 2016 | Post By BROZ This Bud's For 'Murica Until the November presidential election, Budweiser is modifying its beer cans to read America rather than Budweiser and some other "patriotic" design changes. Budweiser is going to potentially ingenious, potentially absurd branding extremes. Going patriotic isn't genius or absurd; it's played. Budweiser did it back in 2012 to make more money during the busy summer selling season honor our troops and those who died in 9/11. If Budweiser knew how to walk the fine line between ingenuity and absurdity, they would design a series of variant beer cans that included the likeness of Donald Trump, Hillary Clinton, bald eagles, past presidents, National Parks (marketed as the Official [...]

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