Branding for Purpose in Arvada: Hope, Connection, and Community

Hope, Connection, and Community (HCC) started with one Arvada mom, Julia Walker, noticing a need in her neighborhood and deciding to do something about it.

What began as a grassroots effort to get food to neighbors quickly grew. Week after week, the need kept growing, and Julia founded HCC as a nonprofit to meet it. Today HCC provides food and essential supplies to individuals and families, and brings the community together through events like toy drives, charity dinners, a prom dress giveaway and kid-run lemonade stands.

HCC’s mission is simple: provide hope through connection, which creates community. Julia also insists on support without barriers, so people can get help with dignity, whether that’s a grocery pickup, a box of supplies or a seat at the table.

The brand vision needed to feel as welcoming as the people behind it. Broz designed the HCC identity around the idea of a warm, inclusive home, a place that’s open to everyone, whatever they’re going through. The logo is meant to say “you belong here” before a single word is read. It was built to work anywhere HCC shows up, from a small icon on a social post to a banner at a community event, and the branding guide helps volunteers, partners and supporters use it consistently.

The identity was built to work in many places, from a small icon on a social post to a banner at a community event, and the branding guide helps volunteers, partners and supporters apply it consistently.

Broz believes strong brands start with a strong purpose, and HCC’s is one of the clearest. It was an honor to help a neighbor in Arvada show up as boldly as the work deserves.